What do you get when you mix one part Veteran Rock promoter, one part Succesful Restaurateur and one part Rock Idol?
A family friendly craft beer chain?
There is a new celebrity promoted chain in town but this one has a craft beer bar.
In El Segundo, CA, Dave Furano, a veteran Rock Promoter for such bands as Grateful Dead, Rolling Stones and Bob Dillon, Michael Zislis an entrepreneur, restaurateur, hotelier and founder of Manhattan Beach Brewing Company and Gene Simmons from (well who am I kidding, you know who this is), teamed up to create a backstage atmosphere for Rock & Brews, a craft beer focused restaurant. This chain features about 40 rotating brews on tap, some pale lagers but mostly craft brews and an equally impressive bottle list. Check this link out for their current list of drafts and bottles.
The menu features corny names such as Strawberry Fields Salad, Free Bird Chicken Sandwich, and Purple Rain Chocolate Drops.
One thing that caught my eye was their Rock themed beer flights such as a fairly resent flight dedicated to The Sex Pistols. A spicy raw selection that included DFH Positive Contact, Stone’s Smoked Porter with Chipotle Peppers, Saison Diego of Green Flash Brewing and Spice of Life from Iron Fist Brewing Company. This could be fun. What would you offer for a theme? Perhaps a grunge rock flight Seattle Inspired Night: Owl Pumpkin Ale from Elysian, Redhook Nut Brown and Pyramid Outburst IPA.
Rock & Brew’s customers can hang outside in a backstage beer garden and watch concert videos and live concert recordings of some of the all time great rock bands.
Their goal is to have 50 locations in 2 years and 500 in 5 years. This may not be my idea of a great craft beer/restaurant and is a bit corny for my taste, but I do believe in trying things out once. After all, the outside deck with large screen TVs showing live rock concerts and an impressive craft beer menu would certainly persuade me.
What do you think? Too mainstream? Good for craft beer? Have you been there yet and will you try it out?
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